Arctic Monkeys signed to Domino in June 2005. The band said they were attracted to the "DIY ethic" of Domino owner Laurence Bell, who ran the label from his flat and only signed bands that he liked personally. The UK's Daily Star reported that this was followed in October by a £1 million publishing deal with EMI and a £725,000 contract with Epic Records for the United States. Arctic Monkeys denied this on their website, dubbing the newspaper "The Daily Stir". However, Domino have licensed the Australian and New Zealand publishing rights to EMI and the Japanese rights to independent label Hostess.
Their first single with Domino, "I Bet You Look Good on the Dancefloor", was released on 17 October 2005 and went straight to #1 on the UK Singles Chart, beating Sugababes and Robbie Williams. Four months later, Arctic Monkeys made their first appearance on the cover of NME. Their second single, "When the Sun Goes Down" (previously titled "Scummy"), released on 16 January 2006, also went straight to #1 on the UK Singles Chart, selling 38,922 copies and taking over that position from Shayne Ward. The band's success without marketing or advertising led some to suggest that it could signal a change in how new bands achieve recognition.
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